The calligraphy font of the letter ‘f’ suggests a sense of richness and sophistication
The white background suggests it targets the wealthy members of the audience
The dark blue colour of most of the typography creates an effect of richness and simplicity.
Seems to appeal to middle –class audience , seemingly white
Appeals to arguably achievers and reformers.
OWNER:Global Radio

The bold ‘Base’ in the title connotes music with base and suggests the target audience is African Americans would be interested in
The circular border makes th ‘MTV’ stand out
The black background suggests a unisex audience
Appeals to black young people usually fashionable
Aspirers audience
OWNER: MTV networks Europe