Analysis of feedback from focus group.
RESPONSES FROM GROUP: aged 18-23
“ You should have a goth-like theme…”- Adiat Bucharan
“Should definitely include props of some sort of funfair rides and black/grey colour scheme for the props”- Bianca Williams
“you should add additional theme colours , like red, black and white so they convey certain messages” – Sabine Newman
“ your song would appeal to teenagers who enjoy indie ,pop and rock”- Ayrton Noye-George
“ I think you should try to create the narrative of the song in the video and include various performance shots and emphasize the evilness of the main singer” – Ahmed Hassan
Evaluation of comments: Many people within the focus group commented that the theme colours of the video should portray the dark and gothic tone of the song. They suggested the colours red, black, grey and white would be appropriate to use. Members of the group also suggested we add funfair rides into the background of certain shots so it appeals to the younger audience. Based upon the feedback from the focus group we will take into consideration the colour schemes suggested and definitely incorporate the colours proposed as we feel they will convey the morbid tone of the track and use techniques to appeal to younger members of the audience.
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