Thursday, 19 November 2009

http://www.youtube.com/watch?v=gsRyyZZFGZ4
Written analysis: Snoop Dogg video ‘Sensual Seduction’

Hip – hop / rap artist Snoop Doggs’s video ‘Sensual Seduction’ features an 80’s style theme with a post-feminist representation of women dressed as dominatrix’s of every kind from police women to stereotypical woman in full PVC outfits , covered from head-to– toe in tight plastic or leather. The video is a performance based video about the ways in which the lead singer (Snoop Dogg) pleasures women as his lyrics state ‘she gone get hers before I get mine’ showing a close-up of his mouth which is a sexual innuendo (referencing oral sex), he explains how he seduces women as he states ‘she might be with him but she’s thinking of me’ and glorifies the stereotype of black males being womanisers-he references himself as a ‘playa’.

Men are represented as stereotypically being more dominant than women as Snoop Dogg is standing over the women serenading what he wants to do to her as well as being filmed surrounded by women in a high-angle shot which emphasises his dominance over the opposite sex. He sings ‘all that we ever do is play in the sheets’ portraying that women are seen as sex-objects -or ‘freaks’ as he refers to them in his lyrics -in revealing clothes and positioned in suggestive positions which are a conventional representation of women according to the hip-hop genre. Women are seen as subordinate to men in mostly low-angle shots,objectified as they seen to be moving like animals e.g. crawling across the floor ,biting there fingers in a playful manner and caressing objects around them (feline characteristics) which is use as a pleasing spectacle for the male members of the audience, however, the dominatrix in one scene seems to look independent, strong but sexy in an open leg-stance dancing in smooth seductive motions , position in a mid-shot with a expressionless facial expression on her face which may indicate this is Snoop Dogg main ‘chick’ or female in the video.

The video only including one man Snoop Dogg and the rest of the casts being women presents him in a position of authority as it symbolises him as being a women magnet , irresistible to women because of the way he ‘sensually seduces’ them. Women in the video aren’t seen as respectable or pure they resemble prostitutes confirming they way women are seen in the world of hip-hop and rap but subverts the realistic image of women in society now-a-days. Men are also seen to confirm the stereotype of black men being sexually pleasing to women and subvert the idea of women being objects of pleasure as the main male character is seen to be the one pleasuring the women rather than the women just pleasuring him.

The 80’s theme reinforces a decade of high sexual activity and encourages the glamorisation of men being pimps. Snoop Dogg’s eccentric 80’s fashion of flared metallic trousers tight in the groin area to highlight his manhood (suggesting he has a high sex drive ), big shades and the mise-en-scene of the disco ball, diamond in the background, the seductive smoky atmosphere effect, mirrored double-vision of women and 80’s style guitar indicates his music and fashion sense supposedly make him appeal to women .The mise-en –scene of the star graphics also highlight his sexual abilities to symbolically takes women ‘to the stars in bed’ at the same time, he celebrates his masculinity whilst he poses with the women in the stars as they caress and stroke indicating that his methods of ‘seduction’ are effective, ultimately making reference to the stereotype black men are ‘good’ in bed and can pleasure women in ways men of other cultures cannot. The video features intertextual references of the character Huggy Bear who was a stereotypical Blackman who was a pimp and drug dealer from box-office hit film Starkey and Hutch and reference Robert Palmer addicted to love music video with women dancing in sync and wearing the same clothes.

Tuesday, 10 November 2009



The ‘Thriller ‘ video by Michael Jackson uses generic codes which follow the conventions of the pop video genre . These include typical boy meets girl storyline -they go on a series of dates and eventually fall in love. Unconventionally this video ‘Thriller’ video incorporates a film within a film as the two main characters are seen watching themselves at the movie theatre. The conventions of pop videos included in ‘Thriller’ are in quick cuts between scenes which runs in sync with the music and images e.g zombies arise from the graves as Jackson sing of “evil rising” as the commentator speaks of zombies and erosion of bodies . The music then gets lower as the zombies creep and drag themselves towards the couple completely surrounding them as we see close ups of their rotting flesh and shrivelled body parts.

The Mise-en-scene within the video runs in relation to the horror film themes and motifs which feature in the video. The isolated area and decaying building in the background as well as zombie costumes relate to the spooky atmosphere the song itself is trying to promote. The couple dressed fashionably in leather jackets, sneakers (the boy-Jackson ), high –heels (the girl-Ola Ray) relate to the pop genre audience, teenagers and young adults. The zombie costumes and smoke machine effects , the mid shot of Ola Ray in shock as Michael turns into a Zombie and the background moves in and out then eventually fades all follow the horror movie conventions which pop videos with a narrative stereotypically encourage.

Shot size and camera angles within the video all help make ‘Thriller’ the most impressionable and unique video of its time. With a variety of long shots to establish the surroundings the couple is in, mid long shots to capture the emotions of the two main characters ,high angle close-ups of zombies to emphasize their hideousness and long-shot of zombies performing with Jackson all effectively follow the pop convention of an obvious relationship between sound and images .

‘Thriller’ references to intertexuality via the half boy half werewolf myth evident in the film ‘American Werewolf in London’ which is incorporated to advance the viewing pleasure of the audience and evidently relate to fans of the horror film genre. It also made the film at the time very unique because of its referencing to other films as it was the first time a music video had use this method of filming.


‘Inner City Life’ by house and garage/ funky house music artist Goldie describes the harsh reality of growing up in an inner city area. It establishes the struggles and emotional ups and downs faced by those living in an environment they feel imprisoned in as the lyrics support ‘living free, I long to feel’ suggesting the area is an unpleasant solace to live. The lead female singer captures the mood of the female character within the video who struggles to pay the bills and support two children whilst seems to be displaying symptoms of depression.

The high angle wide shot of the high rise buildings establishes the environment of the council estate as dangerous and uninviting. the mid –close up of the main singer in a performance shot conveys the messages in the video as everything she sings about is neatly expressed by the actors . The Mise-en-scene of the women and children in a cramped ,dingy flat representing the working class suggests the song is a reflection of the mood and tone of the video appealing to those who may life in high rise housing projects .the shopping trolley falling off the top of one of the balconies in the estate is use to disorientate the audience in a canted shot . The aggression of the trolley falling would startle members of the audience as well as creating a sense of chaos and anger, which may reflect the attitude of some residence living on the estate that would prefer to live elsewhere. The idea of chaos is also represented ina a hand-held camera shot in a rave scene, the circulatory movement of the camera filming the residence (mainly men ) ‘raving’ as if there’s a build up of pressure linking to the song as she states ‘inner city pressure’.

The Mise –en-scene helps create the rugged effect of the urban lifestyle and portrays a message of the harsh reality of the working class urban lifestyle. Marxist would argue that the messages evident in the text are realistic lifestyle. Marxist would also argue the messages are positive as the children are happy, however negative as the stereotypical single mother living in a high rise looks miserable as she struggles to pay bills and ‘make ends meet’.

The text seems to maintain hegemonic controls as the residence of the urban area are black which is a stereotypical representation of black people nowadays is. Unchallenged by the masses the video also shows a BMW convertible with a black male in the driver’s seat who seems to be a representation of a common drug dealer. This hegemonic control is an acceptance of the societies expectations a.k.a. the ‘status-quo’. The text also challenges hegemonic control as the children in single-parent homes are usually miserable but the mother seems like a good mother to her innocent children, there are suggestions of her prostituting herself in a birds-eye view of her and a man on a bed in there underwear, reinforcing the difficulty of women having to juggle work and family life in urban areas. The rave scene shows mostly black men in a smoke-filled room –signifying the use of cannabis which is a common stereotype associated with black young males as a cultural habit. The absents of women in the rave scene breaks out of the stereotype of men going to raves to woo women as in the video it is represented more as a form of escapism from the hardship of inner city life. Because of the urban setting and black casting crew the videos target audience seems to point towards those from the ethnic minorities in society as well as appealing to those who enjoy urban house and garage upbeat music. Audience gratifications are evident in the video as the urban setting may appeal to those of the working class status as they can identify with the environment and the need to feel free from its restrictiveness. The upbeat tempo relates to those who enjoy the funky house music scene usually those in their late teens early 20’s. the artist and main singer both being mixed race can therefore appeal to both genders and appeal to people from ethnic minority backgrounds.




Taylor Swift -Love story



Taylor Swifts love story is of the country pop genre which follows the conventions of string –based instrumentals and narrative of a relationship between a young women and man .The video shows a clear relationship between sound and images between the lead singer and the key male actor. As she sings “Romeo save me “he runs towards her and embraces her in a hug they then runaway as she sings “Romeo take me somewhere we can be alone”

The Mise-en-scene of the Victorian setting and costumes the couple wear add to the realism of the intertextual reference made to Shakespeare’s “Romeo and Juliet” . Also her lyrics feature the names of the Victorian couple as if she and the main male actor are the Shakespearian couple. The mid-shot of Taylor searching for her “Romeo” shows her emotion and the high angle shot of Taylor alone shows her in a vulnerable position when she’s longing for him. The low key lightning of the majority of the video adds to the atmosphere of the time period the video is set in as in shakespearian days light was sourced from candles and lanterns. Also the panning shot emphasizing the vast castle –like building Taylor lives in connoting the wealth of the character ‘Juliet’ in the famous play.

The various panning shots within the music video adds to the romantic atmosphere as it adds a sense of relaxation and calmness amongst the audience. The fade in and out of the couple dancing under the low key lighting also creates a sense of magic and hypnotising love linking to the infatuation of the couple referenced in the video ‘Romeo and Juliet’ The fast cuts help the audiences understanding about the storyline that runs in sync with the lyrics. The fade-in of the close-up of the couple singing surrounded by the natural light promotes the idea of young love appealing to the teenage target audience the video is demonstrated to appeal to.

The video features a very straight-forward narrative and concept based storyline. It follows the story of ‘Romeo and Juliet’ so the audience can anticipate what the story will be about and what concepts are present that identify with the lyrics in the song.
The video uses the narrative of Shakespeare’s famous play to appeal to not only teenagers but also those who enjoy Victorian literature like plays , therefore older members of the audience could identify with the song and video.
Details of chosen track and genre:


The Pierces
Origin
Birmingham, Alabama
Genres
AlternativeFolk rockPop rock
Years active
2000–Present
Labels
Lizard King Records
The Pierces are a New York-based music band. The principal members are sisters Catherine Pierce and Allison Pierce, who originally hail from Birmingham, Alabama.Over the years, the girls have been compared to well-known artists like The Roches, Tori Amos , Sarah McLachlan , Shawn Colvin , the Indigo Girls and Sheryl Crow.
Born two years apart in Birmingham, Alabama, the Pierce sisters grew up in a family of seven. They traveled frequently and received home-schooling from their self-described hippie parents. Their father played the guitar in various bands, while their mother was a painter. Exposed to music and arts at an early age, the Pierce sisters grew up listening to Joni Mitchell and Simon & Garfunkel. As kids, they were encouraged to explore their creative side and would perform at parties, weddings and churches. Allison started dancing at age three, and both sisters are accomplished ballerinas.



The calligraphy font of the letter ‘f’ suggests a sense of richness and sophistication
The white background suggests it targets the wealthy members of the audience
The dark blue colour of most of the typography creates an effect of richness and simplicity.
Seems to appeal to middle –class audience , seemingly white
Appeals to arguably achievers and reformers.
OWNER:Global Radio




The bold ‘Base’ in the title connotes music with base and suggests the target audience is African Americans would be interested in
The circular border makes th ‘MTV’ stand out
The black background suggests a unisex audience
Appeals to black young people usually fashionable
Aspirers audience
OWNER: MTV networks Europe

Has a feminine appeal lilac and pink colours suggest this.
Appeals to mainstream audience
Appeals to aspirers
Promotes music genres pop, R‘n’B and hip-hop
Shaped like a mouth suggests sexual or flirtatious tone
Promotes songs about love and relationships
Appeals to mainstreamers and aspirers as it promotes ‘popular music’(pop music)
OWNERS: Box Television (Bauer group /channel 4)
Has a rugged , gritty look, looks gothic and rebellious.
Has a reckless look promoting a rebellious tone
The black background suggests darkness and anger
The dishevelled typography demonstrates the type of music televised is rock and heavy metal
Appeals to fans of the rock and heavy metal genre
Appeals to youth culture and aspirer audience
OWNER:CSC Media Group

Music TV logo analysis


Has a feminine appeal lilac and pink colours suggest this.
Appeals to mainstream audience
Appeals to aspirers
Promotes music genres pop, R‘n’B and hip-hop
Shaped like a mouth suggests sexual or flirtatious tone
Promotes songs about love and relationships
Appeals to mainstreamers and aspirers as it promotes ‘popular music’(pop music)
OWNERS: Box Television (Bauer group /channel 4)




Has a rugged , gritty look, looks gothic and rebellious.
Has a reckless look promoting a rebellious tone
The black background suggests darkness and anger
The dishevelled typography demonstrates the type of music televised is rock and heavy metal
Appeals to fans of the rock and heavy metal genre
Appeals to youth culture and aspirer audience
OWNER:CSC Media Group

Thursday, 5 November 2009


Narrative Theories.



Narrative theory studies the devices and conventions governing the organisation of a story (fictional or factual) into a sequence.

TODOROV: (Bulgarian structuralist linguist publishing influential work on narrative from the 1960s onwards) Todorov suggested that stories begin with an equilibrium or status quo where any potentially opposing forces are in balance. This is disrupted by some event, setting in chain a series of events. Problems are solved so that order can be restored to the world of the fiction.


PROPP: (A Russian critic who examined 100s of examples of folk tales to see if they shared. any structures. His book on this 'Morphology of the Folk Tale' was first published in 1928) Propp looked at 100s of folk tales and identified 8 character roles and 31 narrative functions.
The 8 character roles are:
1. The villain(s)
2. The hero
3. The donor ‑ who provides an object with some magic property.
4. The helper who aids the hero.
5. The princess (the sought for person) ‑ reward for the hero and object of the villain's schemes.
6. Her father ‑ who rewards the hero.
7. The dispatcher ‑ who sends the hero on his way.
8. The false hero

The character roles and the functions identified by Propp can be applied to all kinds of narrative. In TV news programmes we are often presented with 'heroes' and ‘villains'. Just think of the media portrayal of Saddam Hussein or Princess Diana.

LEVI‑STRAUSS: Levi‑Strauss looked at narrative structure in terms of binary oppositions. Binary oppositions are sets of opposite values which reveal the structure of media texts. An example would be GOOD and EVIL ‑ we understand the concept of GOOD as being the opposite of EVIL. Levi ‑Strauss was not so interested in looking at the order in which events were arranged in the plot. He looked instead for deeper arrangements of themes. For example, if we look at Science Fiction films we can identify a series of binary oppositions which are created by the narrative:
Earth - Space
Good - Evil
Humans - Aliens
Past - Present
Normal - Strange
Known - Unknown


Taking these narrative theories into consideration I intend to include Todrov’s notion of a text opening with equilibrium, followed by a longer disturbance stage, then at the close of the text, returning to equilibrium or resolution. I will convey this narrative structure by opening the music video with text introducing the message behind the video, the name of the song and the artists themselves. The equilibrium will be demonstrated by the two friends seemingly happy, the disturbance will be represented through the main singer who tells her best friend a secret ,who then betrays her by telling somebody else , making the secret public . Recognizing the betrayal the main friend seeks revenge . Breaking out of Todrovs theory structure and incorporating abit of Levi-Strauss’ notion of binary oppositions e,g. good vs. evil: good being the main friend, evil being the friend who betrays her. I will leave the end of the video deliberately ambiguous allowing the audience to question whether she got her revenge or not thus ending in text again following the structure of Todrov’s theory.

Wednesday, 4 November 2009

LYRICS AND PICTURES OF GROUP : THE PIERCES






THE PIERCES





























Remove formatting from selection


Got a secret
Can you keep it?
Swear this one you'll saveBetter lock it, in your pocket
Taking this one to the grave
If I show you then I know you
Won't tell what I said
Cause two can keep a secret
If one of the m is dead…

Why do you smile
Like you have told a secret
Now you're telling lies
Cause you're the one to keep it
But no one keeps a secret
No one keeps a secret
Why when we do our darkest deeds
Do we tell?They burn in our brains
Become a living hell
Cause everyone tells
Everyone tells…

Got a secret
Can you keep it?
Swear this one you'll save
Better lock it, in your pocket
Taking this one to the grave
If I show you then I know you
Won't tell what I said
Cause two can keep a secret
If one of the m is dead…

Look into my eyes
Now you're getting sleepy
Are you hypnotized
By secrets that you're keeping?
I know what you're keeping
I know what you're keeping

Got a secret
Can you keep it?
Swear this one you'll save
Better lock it, in your pocket
Taking this one to the grave
If I show you then I know you
Won't tell what I said
Cause two can keep a secret
If one of them is dead…

[spoken]Alison?
Yes, Katherine.
I have something I want to tell you,
but you have to promise to never tell anyone.
I promise
Do you swear on your life?
I swear on my life[end spoken]

You swore you'd never tell…
You swore you'd never tell…
You swore you'd never tell…
You swore you'd never tell…

Got a secretCan you keep it?
Swear this one you'll save
Better lock it, in your pocket
Taking this one to the grave
If I show you then I know you
Won't tell what I said
Cause two can keep a secret
If one of the m is dead…(chorus x 3)
Yes two can keep a secretIf one of us is…. Dead.

Tuesday, 3 November 2009

LOCATION AND ACTOR SHOTS
































































































































































TITLES AT THE BEGINNING AND END OF FILM INDICATES THE GHOSTLY THEME OF THE VIDEO AND SUGGESTS HIDDEN MEANING OF THE SONG.





THE ROOM/HOUSE SCENE: USE TO CREATE A SENSE OF INTIMACY AND TO DEMONSTRATE THE IMPORTANCE OF THE TWO MAIN CHARACTERS CLOSE RELATIONSHIP. IT ALSO PORTRAYS THE FACT THAT THEY TRUST EACHOTHER ENOUGH TO CONFIDE IN EACHOTHER.




THE LONDON EYE AND PATHWAY: USE TO CREATE A PLAYFUL TONE TO THE SONG AND IN OUR PEER EVALUATION PEOPLE SUGGESTED THAT IT GOES WITH THE HARMONY OF THE SONG AS THE SONG INCLLUDES NON-DIEGETIC SOUND OF BELLS THAT A FUNFAIR WOULD HAVE AND SINCE THERE WERE NO FUNFAIRS AROUND AT THE TIME WE WERE FILMING THE LONDON EYE PROVED TO BE THE NEXT BEST THING.





THE GRAVEYARD:USE TO INTRODUCE AN GLOOMY EFFECT AND CREATE A SENSE OF SORROW AND MYSTERY TO DRAW THE ATTENTION OF THE AUDIENCE. IT ALSO SEEMS TO FORESHADOW THE CONSTANT THEME OF DEATH THAT RUNS IN SYNC WITH THE SONG.





THE FOREST : USE TO CREATE A SENSE OF MYSTERY AND DEATH AS WELL AS A GHOSTLY ATMOSPHERE TO FORESHADOW THE DECAY OF THE RELATIONSHIP BETWEEN THE TWO BESTFRIENDS.





PROPS AND CLOTHING:THE RED CLOTHING OF THE MAIN SINGER IS USE TO CONNOTE PASSION AND USE TO CONVENTIONALLY SUGGEST DEATH AND DESTRUCTION . THE BLACK OUTERWEAR OF ADIAT SIGNIFIES THE ACTION OF BETRAYAL AND SUGGESTS SHE IS EVIL AND UNTRUSTWORTHY.THE CHARACTERS COSTUME ARE IMPORTANT IN HELPING THE AUDIENCE DISTINGISH THERE PERSONALITIES AND TENDS TO SET THE MOOD OF THE SCENE E.G. LIGHTER CLOTHING CONNOTES A PLEASANT MOOD LIKE AT THE LONDON EYE (SOUTHBANK) AND DARK CLOTHING AT THE GRAVEYARD SIGNIFIES HURT AND BETRAYAL.






































































Analysis of feedback from focus group.

RESPONSES FROM GROUP: aged 18-23

“ You should have a goth-like theme…”- Adiat Bucharan
“Should definitely include props of some sort of funfair rides and black/grey colour scheme for the props”- Bianca Williams
“you should add additional theme colours , like red, black and white so they convey certain messages” – Sabine Newman
“ your song would appeal to teenagers who enjoy indie ,pop and rock”- Ayrton Noye-George
“ I think you should try to create the narrative of the song in the video and include various performance shots and emphasize the evilness of the main singer” – Ahmed Hassan

Evaluation of comments: Many people within the focus group commented that the theme colours of the video should portray the dark and gothic tone of the song. They suggested the colours red, black, grey and white would be appropriate to use. Members of the group also suggested we add funfair rides into the background of certain shots so it appeals to the younger audience. Based upon the feedback from the focus group we will take into consideration the colour schemes suggested and definitely incorporate the colours proposed as we feel they will convey the morbid tone of the track and use techniques to appeal to younger members of the audience.

Out of 30 :
23 listened to hip-hop and R&B -7 listen to rock ,soul and gospel
16 watched MTV base and Kiss-14 watches Scuzz,VH1,Magic and The Hits
28 liked music videos with good lyrics and graphics-2 liked good narratives
18 appealed to internet and magazine advertising -12 appealed to posters and billboard advertising.
23 looked for bold headings and picture of the artist on print based advertising.
People look for bold headings, interesting photography, picture of the artist and a sample of the song the cd/dvd features -7 looked for simplicity and symbols.

STORYBOARD




AUDIENCE RESEARCH







AUDIENCE RESEARCH


Analysis of feedback from focus group.

RESPONSES FROM GROUP: aged 18-23

“ You should have a goth-like theme…”- Adiat Bucharan
“Should definitely include props of some sort of funfair rides and black/grey colour scheme for the props”- Bianca Williams
“you should add additional theme colours , like red, black and white so they convey certain messages” – Sabine Newman
“ your song would appeal to teenagers who enjoy indie ,pop and rock”- Ayrton Noye-George
“ I think you should try to create the narrative of the song in the video and include various performance shots and emphasize the evilness of the main singer” – Ahmed Hassan

Evaluation of comments: Many people within the focus group commented that the theme colours of the video should portray the dark and gothic tone of the song. They suggested the colours red, black, grey and white would be appropriate to use. Members of the group also suggested we add funfair rides into the background of certain shots so it appeals to the younger audience. Based upon the feedback from the focus group we will take into consideration the colour schemes suggested and definitely incorporate the colours proposed as we feel they will convey the morbid tone of the track and use techniques to appeal to younger members of the audience.